City crossover KIA Soul became the first Korean car awarded of the world famous prestigious award in the field of design Red Dot Design Award in 2009. The car has been noted among 3230 demands from 49 countries in 17 categories and has received the award for achievements in the field of design in a category «Cars, transport and mobile houses». Making comments on news about award award, the head of design department KIA Peter Shrejer has told: «Our commands of designers in Korea, California and Europe can be proud of that Soul has obtained such recognition. In the field of design our strategy is directed on search of non-standard decisions and formation of unique image KIA». All demands have been carefully considered and estimated jury of competition Red Dot on following nine criteria: novelty, functionality, workmanship, ergonomics, durability, emotional influence, additional possibilities, simplicity of use and ecological compatibility. Into jury Red Dot structure in 2009 have entered 29 independent designers and the academicians representing all spheres of creative activity.
No comments:
Post a Comment